THE MOST COMPREHENSIVE COLLECTION OF RESEARCH ON PURPOSE

Summary of the research

Individuals with a connection to their purpose experience:
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​CAREER: increased levels of income, wealth, leadership effectiveness (+63%), fulfillment (+64%), learning (2x), engagement (4x), productivity (5x)

ROMANCE: greater levels of attraction, sexual pleasure and love (+31%)

HEALTH: better memory, cognition, executive function, mood, contentment (+42%), stronger cells and DNA and longer lives (+7 years).

Companies with a connection to their purpose experience:

PROFIT: $9.1k per person per year; higher margins, as 55% of global customers will pay more for a product that has a higher purpose, up 10% from between 2011 and 2014; and customer loyalty, as 73% of global consumers will switch to higher-purpose brands.

EQUITY VALUES: higher stock prices, outperforming the market 15-to-1 and industry peers 12-to-1.

HUMAN CAPITAL: higher levels of tenure (7.4 months), net promoter scores (+47%), fulfilling work relationships (+54%).