Individuals with a connection to their purpose experience:
CAREER: increased levels of income, wealth, leadership effectiveness (+63%), fulfillment (+64%), learning (2x), engagement (4x), productivity (5x)
ROMANCE: greater levels of attraction, sexual pleasure and love (+31%)
HEALTH: better memory, cognition, executive function, mood, contentment (+42%), stronger cells and DNA and longer lives (+7 years).
Companies with a connection to their purpose experience:
MARKET SHARE AND PROFIT: higher margins, as 55% of global customers will pay more for a product that has a higher purpose, up 10% from between 2011 and 2014; and customer loyalty, as 73% of global consumers will switch to higher-purpose brands.
EQUITY VALUES: higher stock prices, outperforming the market 15-to-1 and industry peers 12-to-1.
HUMAN CAPITAL: higher levels of tenure (2x more likely to stay 5 years), net promoter scores (+47%), fulfilling work relationships (+54%).