Individuals with a connection to their purpose experience:
CAREER: increased levels of income, wealth, leadership effectiveness (+63%), fulfillment (+64%), learning (2x), engagement (4x), productivity (+175%)
RELATIONSHIPS: more abundant and fulfilling relationships, greater levels of attraction, sexual pleasure and love (+31%)
HEALTH: better health (32% fewer doctor's visits), memory, cognition, executive function, mood, contentment (+42%), stronger cells and DNA, and longer lives (+7 years).
Companies with a connection to their purpose experience:
PROFIT: $9.1k per person per year; higher margins, as purpose-driven firms are 30% more innovative, 55% of global customers will pay more for a product that has a higher purpose, 73% of global consumers will switch to higher-purpose brands.
EQUITY VALUES: outperform the market 15-to-1 and industry peers 12-to-1.
HUMAN CAPITAL: higher levels of tenure (+7.4 months), net promoter scores (+47%), fulfilling work relationships (+54%).