THE MOST COMPREHENSIVE COLLECTION OF RESEARCH ON PURPOSE

Summary of the research

Individuals with a connection to their purpose experience:
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​CAREER: increased levels of income, wealth, leadership effectiveness (+63%), fulfillment (+64%), learning (2x), engagement (4x), productivity (+175%)

RELATIONSHIPS: more abundant and fulfilling relationships, greater levels of attraction, sexual pleasure and love (+31%)

HEALTH: better health (32% fewer doctor's visits), memory, cognition, executive function, mood, contentment (+42%), stronger cells and DNA, and longer lives (+7 years).

Companies with a connection to their purpose experience:

PROFIT: $9.1k per person per year; higher margins, as purpose-driven firms are 30% more innovative, 55% of global customers will pay more for a product that has a higher purpose, 73% of global consumers will switch to higher-purpose brands.

EQUITY VALUES: outperform the market 15-to-1 and industry peers 12-to-1.

HUMAN CAPITAL: higher levels of tenure (+7.4 months), net promoter scores (+47%), fulfilling work relationships (+54%).