THE MOST COMPREHENSIVE COLLECTION OF RESEARCH ON PURPOSE

Summary of the research

At the individual level, purpose is correlated with:

​CAREER: increased levels of income, wealth, leadership effectiveness (+63%), fulfillment (+64%), learning (2x), engagement (4x), productivity (5x)

ROMANCE: greater levels of attraction, sexual pleasure and love (+31%)

HEALTH: better memory, cognition, mood, stronger cells and DNA and longer lives (+7 years).

Companies that are connected to their higher purpose experience:

MARKET SHARE AND PROFIT: higher margins, as 55% of global customers will pay more for a product that has a higher purpose, up 10% from between 2011 and 2014; and customer loyalty, as 73% of global consumers will switch to higher-purpose brands.

EQUITY VALUES: higher stock prices, outperforming the market 15-to-1 and industry peers 12-to-1.

HUMAN CAPITAL: higher levels of tenure (+20%), net promoter scores (+47%), fulfilling work relationships (+54%).