society

​The Size of the Movement
  • ​28% of the United States workforce is purpose-driven (Imperative / NYU, 2016)
  • 35% of adults (80 million) in the United States are Cultural Creatives, people whose careers and lifestyles extend outside of themselves to benefit purposeful goals (sustainability, personal growth, diversity, peace, equality), up 175% from 1995 (Ray, 2010)
  • 47% of college students are purpose-oriented (LinkedIn/Imperative, 2016)
  • 83% of American employees identity finding meaning in day-to-day work as a top priority (PWC, 2016)
  • 96% of American employees believe fulfillment at work is possible (PWC/Imperative/CECP, 2018)
  • 97% of Americans believe that having a sense of purpose is important (Rainey, 2014)

Equality
​Civic Engagement
  • Purpose is correlated with an increase in philanthropy and volunteering by 50% (Gallup/Healthways, 2013)
  • Purpose predicates desire to learn (Malin, 2018)
  • Purpose enhances reflection on past and future, increasing consideration of impact on others (Florida State, 2012)

Education
Healthcare
  • Purpose is correlated with 32% fewer doctor visits and 61% fewer overnights in the hospital per year, when compared to those with the lowest purpose scores (Harvard, 2014)
  • Purpose is correlated with preventive care: 121% increase in flu shots, a 228% increase in cholesterol tests, a 133% increase in colonoscopies, a 330% increase in mammograms, a 210% increase in pap smears, a 386% increase in prostate exams  (Harvard, 2015)​
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