success + economy

Income and Wealth

Purpose is correlated with higher incomes and net worth (Carelton, Cornell, West Virginia, Northwestern, 2016)
Purpose is correlated with a 47% increase in the experience of abundance (Leider/Metlife, 2009)

Stock Price

Purpose-driven companies outperform the market by 15:1 (Collins, Porras, 2001)
Purpose-driven companies outperform their peers by 12:1 (Corporate Culture and Performance, 2011)
Purpose-driven companies outperform the S&P 500 by 400% over a 10-year period (Millward Brown Optimor, 2012)

Customer Loyalty

87% of global consumers believe businesses should put at least as much emphasis on social interests as business ones (Edelman, 2017)
73% of global consumers will switch to purpose-driven brands (Edelman, 2012)
57% of high-income global customers are belief-driven buyers (Edelman, 2017)
55% of global customers will pay more for a product that has a higher purpose (Nielsen, 2014)

Employee Performance and Engagement

Executives in flow (a component of purpose) are 500% more productive than those not in flow (McKinsey & Co., 2013)
Purpose-driven employees are 125-225% more productive (Bain & Company, 2017)
Purpose is correlated with a quadrupling of the likelihood of being engaged at work (Gallup/Healthways, 2013)
90% of global employees in purpose-driven companies are engaged (Korn Ferry, 2016) vs. 13% of the global workforce who are engaged (Gallup, 2013)

Leadership

Purpose is correlated with an increase in the likelihood of being in leadership by 50% (Imperative / NYU, 2016)
Purpose-driven leaders have a leadership effectiveness score that is 63% higher than reactive leaders (University of Notre Dame, Mendoza College of Business, Anderson, Adams, Mastering Leadership, 2016)

Strategy

91% of global executives link a strong corporate purpose with profitability (Deloitte, 2013)
87% of global executives believe companies perform best when their purpose is beyond profit (Ernst & Young, 2015)
Purpose-driven mission statements rated the #1 strategy and management tool by senior managers (Bain & Co., 1996)
83% of global executives believe purpose helps them stay ahead of industry disruption (Deloitte, 2014)
84% of global executives believe purpose is required to implement new strategies (Harvard Business Review, 2015)
Personal purpose is cited by global CEOs as one of the top 3 things (along with ethics and values) to focus on (IBM, 2012)
In 2014, "purpose", "mission" and "change the world" were mentioned 3,243 times on earnings calls, investor meetings and industry conferences, a 40% increase over 2009 (Factiva, 2015)

Job Satisfaction

Being connected to your purpose or the company's purpose is ranked the #1 factor in job satisfaction, and is more than 2x more important that the next factor, company leadership (Happiness Research Institute, 2015)
If one is not fulfilled at work, there is a 1% chance of being fulfilled in life (Imperative, 2019)
Purpose is correlated with a 64% higher level of career fulfillment (Imperative / NYU, 2015)
Purpose is correlated with a 50% greater likelihood of having meaningful relationships at work (Imperative / NYU, 2015)
Purpose is correlated with a 54% greater likelihood of believing work has a positive impact (Imperative / NYU, 2015)
Purpose is correlated with a 47% increase in the likelihood of promoting one's employer (Imperative / NYU, 2015)

Hiring and Retention

Purpose is correlated with 20% longer tenures (Imperative / NYU, 2015)
70% of American workers would accept a more fulfilling job offer (PWC/Imperative/CECP, 2018)
75% of Millenials will choose to work for or do business with a company that does good in the world (Deliotte, 2016)
70% of Millenials want to live their purpose at work (Harvard Business Review, 2014)

Like this site? Please share it with your colleagues and friends in the media.
If you want to do a story about purpose, please contact us!

success + ​economy